A number of consumer trends and insights helped us redefine the proposition for Adagio walking holidays.
Less than half of those choosing a walking holiday want walking to be the sole or primary leisure pursuit.
Add the trend for people to want to slow down and appreciate the world around us and you have the corner stones of a new brand strategy. Walking holidays that give you the time to enjoy and appreciated the places you visit .
Long copy and descriptive itineraries reflected the brand message of slowing down and taking time. It was a strategy that attracted those new to walking holidays and resulted in a 300% uplift in bookings.
The SOUK Experience
• Brand Strategy
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