Lots of companies offer adventure travel trips. It’s been a growing market over the last few years as people realise that adventure promotes personal growth. Exodus were one of the original adventure tour operators whose passion was to help ordinary people do extra ordinary things on their holidays.
We took their passion and the trend for using travel to help rediscover yourself to create a new social movement. Join the Exodus encouraged people to take an adventure holiday as a way of rediscovering who they really were, while their reawakened spirit of adventure would help them redefine themselves.
Using a cinema, press and poster and social media campaign, Join the Exodus has helped attract a new audience of grown up adventurers seeking to change their lives through travel.
The SOUK Experience
• Tube cards
• Cab panels
• Online films