In those cold winter months, when thoughts turns to sunnier days and golden beaches, we targeted post family groups and honeymoon couples and urged them to get some winter sun.
Using Facebook and Email to engage them, we positioned Grenada as a Caribbean island with a difference. It’s known as the island of spice with many of our spice cabinets’ spices coming from its shores.
It’s packed with great beaches, friendly locals, and exciting activities, extras that make any holiday that little bit more exciting or as we said, a holiday with added spice.
You thought so too, engagement was 4 x the sector average for Facebook and online display engagement and 3 x the sector average for prospect email.
The SOUK Experience
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