The travel and leisure industry is driven by the need to attract bookings for defined periods of time. Running tactical campaigns with strong calls to action that reflect the brand is a constant challenge.
Data segmentation to identify past bookers, enquirers and loyalty point holders allowed tailored messages for a mailing to attract bookings within a two month period. Add an incentive of a free Lowe Alpine Day Pack and those walks turned into a dash to book.
The SOUK Experience
• Direct Mail