Research is great, but what does it mean in terms of threats and opportunities? How can you benefit from trends to gain a competitive advantage? What audiences or messages are going to make the biggest impact? SOUK Insight helps turn research into campaigns that make a commercial difference.
We conduct our own research on the consumer trends we feel will help our clients grow their business. Whether it’s our work on the trend for grandparents to holiday with the family, or on the growth of solo travellers, our regular research reports ensure we’re on top of the changes that are likely to make the most impact.
To get the best returns from your marketing budget, you need to know if there are areas where you are under-performing others in the industry. At SOUK we continually benchmark performance from initial enquiry to conversion, highlighting areas for improvement – and set realistic targets.
We love sharing our latest thinking and hold regular Insight Events throughout the year to unveil our latest research and findings.
Interested in being one of the first to see them? Simply register your interest here and we’ll be in touch to make arrangements.